Responsibilities

• Own pipeline generation
• Run 3–5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond — with a structured approach to testing, reflection, and iteration
• Own a pipeline number. Every campaign you run should be traceable to qualified opportunities for the sales team
• Build and manage target account lists in close coordination with RevOps and Sales — map the right people, reach the right contacts, drive the right conversations
• Design and execute full campaign sequences from strategy to copy to asset creation to reporting
• Think in systems: every experiment you run should ladder up into a sustainable, repeatable demand gen engine — not a one-off push
• Build assets yourself (landing pages, email sequences, ebooks, one-pagers, LinkedIn creatives) —using AI tools to move fast without sacrificing quality
• Own CRM hygiene and campaign tracking in HubSpot — report on what's working, kill what isn't, double down on what is
• Collaborate with RevOps to sharpen ICP targeting and ensure your campaigns reach the accounts that matter
• Work closely with the Head of Marketing and the broader marketing team (content, field, PMM) to develop campaigns that elevate our brand and amplify our latest messaging

Requirements

• Experience in demand generation, growth marketing, or a closely related role at a B2B tech company — ideally one with a fast-moving, scrappy culture
• Proven ability to own campaign execution end-to-end: strategy, copy, asset creation, targeting, reporting — without needing a support team around you
• Strong analytical instincts — you can read your own numbers, draw conclusions quickly, and adjust course
• Experience running ABM-style campaigns: ICP-led targeting, account mapping, personalized outreach sequences
• Fluent across the core channels: LinkedIn, paid social, email, and paid search
• The Mindset: An AI-native operator — you use AI tools daily to move faster, build better assets, and stay scrappy at scale
• High cadence, high focus — you can run multiple experiments simultaneously without losing the thread on what each one is trying to prove
• A systems thinker — you're not just running campaigns, you&aposre building the infrastructure for long-term, compounding pipeline growth
• Low ego and highly collaborative — you work well within a team, give and receive feedback clearly, and don't need to own the idea to execute it brilliantly
• Brand taste — you can create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic

Preferred

• You've worked at an early-stage AI or developer tools company
• You've used Dust (or a comparable AI productivity platform) as part of your daily workflow
• You have experience building demand gen from scratch at a company in hypergrowth
• You've worked directly alongside a RevOps or sales team in a pipeline-accountable marketing role

Benefits

• Health insurance for you and your dependents
• New MacBook Pro or Linux machine, monitor, keyboard, etc.
• Opportunity to travel to Europe multiple times a year
• Regular team events and offsite
• We can go higher for outstanding profiles.