Responsibilities

• Execute – We know marketing involves “boiling the ocean” and every inch helps; we look forward to you partnering with product, leadership, customer success, and more to rapidly “do all the things” to move us forward.
• Plan and run integrated campaigns that align organic, SEO, email, and events with paid to grow qualified inbound pipeline (paid is managed separately for now; you align to it).
• Own conversion-rate optimization across landing pages, forms, and the trial/demo signup flow, improving visitor-to-lead and lead-to-opportunity rates.
• Build and manage lead nurture, re-engagement, and lifecycle email/automation in HubSpot so inbound converts instead of leaking.
• Execute account-based marketing across ~4,000 target accounts, including target-list building and sequencing, from the strategy and 4-cohort messaging set by the Director of Marketing.
• Own the marketing master plan and quarterback external vendors (SEO/AEO, deliverability, video) and cross-functional partners, holding delivery to schedule.
• Run G2/Capterra review campaigns to build reputation and earn AI/answer-engine (AEO) citations.
• Fill webinars and events with registration campaigns and run the follow-up that converts attendees into pipeline.
• Design and run A/B and messaging experiments against funnel drop-offs, keeping a prioritized backlog and scaling what works.
• Build the mechanics yourself (landing-page HTML/CSS, no-code and API integrations, your own data pulls) rather than waiting in an engineering queue.

Requirements

• 5+ years of experience in growth, demand generation, or lifecycle marketing at a B2B SaaS company, owning pipeline or revenue targets.
• Strong AI skills: Put AI to work to accelerate time to value and the impact you can have, while being 100% responsible for output.
• Analytical: comfortable digging into funnel data, with a working understanding of attribution and SaaS economics (CAC, LTV, payback). Hands-on with HubSpot and GA4.
• Experimental: thinks in hypotheses, runs and interprets A/B tests, and quickly kills what doesn’t work.
• Hands-on builder who can create the campaign, landing page, nurture flow, or experiment, not just direct it.
• Collaborative and cross-functional, comfortable working with BD, Sales, RevOps, Product, and Customer Success, and coordinating outside vendors.
• Commercially minded: thinks in pipeline, revenue, and payback, not impressions and MQLs.
• Strong writer who can take an existing brand voice and turn it into campaigns, pages, and emails.
• Technical: comfortable in HTML/CSS, no-code and API integrations, and basic SQL for pulling your own data.
• Detail-obsessed: you catch the broken link, the wrong UTM, and the off-brand button before a customer does.

Benefits

• Flexible work hours, we’re focused on results
• Plenty of opportunities to learn and wear lots of hats
• Startup life – flexible, relaxed, yet high stakes work environment
• Awesome coworkers who care about their work and each other
• Competitive benefits including:
• Paid parental leave
• Flexible spending and dependent care accounts
• Medical, Dental and Vision coverage
• 401k with company matching
• Long and short-term disability insurance