Responsibilities

• Act as a key driver of LemFi’s expansion across Asian communities in the United States.
• Travel across the U.S. to attend events, expos, and community meetings representing LemFi as a brand ambassador and key point of contact.
• Build and expand LemFi’s community network by networking with local leaders, partners, and organizations, setting up meetings and agreeing sponsorship for existing community events.
• Commit to frequent travel—spending 3–5 days in a new U.S. city every 2–3 weeks—to establish on-the-ground presence, grow relationships, and strengthen LemFi’s visibility within local communities.
• Develop and execute comprehensive user acquisition strategies tailored to South-East Asian ex-pat communities in the US.
• Own growth targets for assigned markets, consistently driving results across online and offline channels.
• Optimise campaigns using data and insights to improve performance against acquisition KPIs.
• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
• Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.
• Build and maintain strong relationships with community leaders and grassroots partners.

Requirements

• - What You’ll Bring
• Relevant Experience: At least 5 years of experience in fast-paced environments, with a background in growth, sales, or marketing.
• Growth Mindset: Proven ability to work against targets and deliver measurable results.
• Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly.
• Community Expertise: Deep understanding of the Asian community in the United States.
• Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
• Independent Operator: Self-motivated, proactive, and effective in a remote working environment.