Responsibilities

• Plan, execute, and optimize paid UA campaigns across major channels (Meta Ads, Google Ads, TikTok, Unity Ads, AppLovin, ironSource, and others).
• Manage and allocate UA budgets to maximize return on ad spend (ROAS) and hit LTV/CPI targets.
• Conduct creative testing (ad creatives, formats, messaging) in close collaboration with the creative team to improve conversion rates and lower acquisition costs.
• Monitor and analyze campaign performance daily, making real-time bid and budget adjustments.
• Build and maintain LTV models that incorporate both IAP and ad revenue to inform UA spend decisions.
• Monitor and optimize in-game ad revenue performance across ad networks and mediation platforms (e.g., ironSource, AdMob), improving eCPM, fill rate, and ARPDAU.
• Check ad quality and work with ad networks to reduce churn and increase revenue.
• Run A/B tests on ad placements and configurations to maximize ARPU without negatively impacting retention or player experience.
• Monitor fill rates, eCPM, ARPDAU, and other key ad revenue metrics.

Requirements

• 3+ years of experience in user acquisition, ad monetization, or growth marketing, ideally in mobile F2P gaming.
• Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field; Master’s degree preferred.
• Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.
• Self-driven and ownership mindset.

Preferred

• Bonus/Nice to Have: Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions.