Responsibilities

• Find Growth Opportunities: Analyze data across the subscription funnel to surface high-impact growth levers, isolate metric drivers, and separate signal from noise.
• Decide What Changes: Translate insights into crisp product and marketing changes. Define target screens, copy, logic, and audiences via short specs, copy docs, wireframes, and design briefs.
• Get Changes Shipped: Write tickets, partner with surface owners across web, app, email, billing, and paid channels, resolve ambiguity, and drive features across the finish line.
• Call the Result: Set success metrics before launch and rigorously evaluate every release to execute a clear verdict: Ship, Kill, or Iterate.
• Own the Growth Queue: Maintain and defend our prioritized growth backlog, making clear, compelling cases for what the team should build next.
• Improve the System: Refine our AI tools, automation, and documentation workflows so team learnings compound over time.

Requirements

• Execution Driver: Proven track record of taking initiatives from opportunity → spec → build → launch → result, navigating crowded roadmaps with cross-functional teams.
• Data Judgment: Skilled in breaking down top-line metrics, reading experiment results, spotting tracking bugs, and isolating true causal signals. (SQL is a plus).
• Strong Product & UX Eye: Sharp intuition for onboarding flows, paywalls, messaging, and retention mechanics, backed by clear spec and markup skills.
• Concise Communication: Writes plainly and persuasively. Busy stakeholders can read your proposal once and immediately understand the recommendation.
• Comfort with AI & Tooling: Curious and proactive in using AI/automation for analysis, prototyping, research, and documentation to move faster.
• Domain Experience: Background with paid subscriptions, mobile apps, growth, or lifecycle marketing is highly desirable.

Preferred

• Domain Experience: Background with paid subscriptions, mobile apps, growth, or lifecycle marketing is highly desirable.