Paid Social Strategist
Clients Blackbox, Inc.
USA (Remote)
$65K/yr - $90K/yrAgencyFull-timeMid level4+ years exp.
2 hrs ago
Growth Lead, Paid Social & Experimentation
New York City, NY (Hybrid)
$135K/yr – $155K/yrSenior Level7+ years expFull time
Posted 6 days ago
Job Summary
Own and scale a global paid media and influencer program, shaping strategy, forecasting, and experimentation across channels while building a high-performing team and AI-enabled workflows to drive subscriptions, revenue, ROAS, and CLV/CAC.
- Own strategy and channel roadmap
- Lead forecasting and performance management
- Coach two direct reports and manage partnerships
Job Description
Responsibilities
- Strategy, planning & forecasting
- Own the global strategy across Paid Social, Influencer, and emerging/test channels to drive new subscriptions, revenue, ROAS, and CLV/CAC
- Build the channel roadmap across budgets, platform mix, audience strategy, creative strategy, and experimentation priorities
- Own forecasting and performance management, surfacing risks, opportunities, and investment recommendations
- Channel execution
- Own performance across Paid Social, and Influencer, constantly testing and improving targeting, bidding, creative, landing pages, and offers.
- Run and grow an in-house influencer engine across UGC, whitelisting, and paid amplification.
- Proactively spot, test, and scale new growth plays, from emerging platforms to AI-first ad opportunities.
- Creative, experimentation & AI enablement
- Drive the creative testing roadmap with Creative, from sharp hypotheses to launch, readout, and scale.
Requirements
- 7+ years leading acquisition programs with meaningful budget ownership and measurable results
- Deep channel expertise across Paid Social (Meta, TikTok, Reddit, Pinterest) and experience running performance-driven Influencer programs
- Hands-on experience with whitelisting, UGC, creator partnerships, and paid amplification
- Broad digital growth experience and a strong understanding of how funnel metrics work together to drive efficient growth
- A builder’s mindset: high agency, strong point of view, bias toward action, and comfort challenging established ways of working
- Comfort operating in ambiguity and moving from idea to execution with speed
- Strong forecasting, optimization, and measurement skills, with the ability to turn performance into clear investment decisions
- Hands-on experience using AI workflows or automation to improve performance marketing execution, decision-making, and operating speed
- Team management experience, including coaching and developing high-performing talent
- Excellent cross-functional leadership and communication skills
Benefits
- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
Salaries
Posted range
$135K/yr – $155K/yr
Taken straight from the job posting.
Paid Social median pay in the United States
Most pay falls between $73K and $111K. Based on 1,142 salaries.
Links
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