Own and scale paid social growth for a newsletter business, with CAC/LTV discipline, attribution, and audience quality guiding every decision, while expanding via referrals and editorial-aligned content strategies.

• Run and scale our paid social acquisition (Meta, Instagram, and beyond), from creative briefs to targeting to daily optimization.
• Manage the daily ad budget and grow it as you prove profitable subscriber acquisition.
• Own and optimize the referral programs across both newsletters: incentives, mechanics, and the spend behind them.
• Invent new growth plays. Lead magnets, partnerships, cross-promos, viral loops, landing-page tests, whatever moves the subscriber number.
• Build the CAC, LTV, and payback math by channel, and stand up clean attribution with UTMs, pixels, and a simple dashboard.
• Report weekly on what’s growing the list and what’s wasting money, and cut the losers fast.
• Defend the open rate as the list grows. Subscribers only count if they’re real and engaged.
• Coordinate with editorial so growth and content pull in the same direction.