Responsibilities

• Run and scale our paid social acquisition (Meta, Instagram, and beyond), from creative briefs to targeting to daily optimization.
• Manage the daily ad budget and grow it as you prove profitable subscriber acquisition.
• Own and optimize the referral programs across both newsletters: incentives, mechanics, and the spend behind them.
• Invent new growth plays. Lead magnets, partnerships, cross-promos, viral loops, landing-page tests, whatever moves the subscriber number.
• Build the CAC, LTV, and payback math by channel, and stand up clean attribution with UTMs, pixels, and a simple dashboard.
• Report weekly on what’s growing the list and what’s wasting money, and cut the losers fast.
• Defend the open rate as the list grows. Subscribers only count if they’re real and engaged.
• Coordinate with editorial so growth and content pull in the same direction.

Requirements

• 5-plus years growing a newsletter, subscription, or DTC product through paid social.
• Hands-on Meta ads experience with real attribution, not vanity metrics.
• A track record of managing and scaling an ad budget profitably.
• Referral or viral-growth program experience.
• Strong analytics. You can build a CAC and LTV model from scratch and live in the dashboard.
• A scrappy, test-everything mindset. You bring new growth ideas, not just execution.
• Kill-threshold discipline. You don’t get emotional about pausing what doesn’t perform.

Preferred

• Know the Beehiiv platform.
• Have an affiliate or influencer-growth background.
• Have run sweepstakes or contest-based list growth.
• Have grown a newsletter past six figures in subscribers.