Growth Lead, Home Services

Kentucky, USA (Remote)

$165K/yr – $184K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth strategy and cross-functional execution for the Home Services vertical at Quo.

  • Own the Home Services vertical strategy, targets, and growth outcomes.
  • Define and evolve our go-to-market strategy for Home Services.
  • Partner closely with Product to shape the roadmap, ensuring we build the right features, workflows, and AI capabilities to win the vertical.
  • Partner with leadership to evaluate pricing and packaging strategies that accelerate adoption in Home Services while protecting long-term value.
  • Clarify target segments, positioning, offers, and growth priorities.
  • Establish and own customer acquisition and revenue targets for the vertical.
  • Drive cross-functional execution
  • Create alignment around priorities and ensure work moves forward with urgency.
  • Partner closely with Growth & Product Marketing, Product, Partnerships, Sales, Content, Design, and Web to bring our Home Services initiatives to life.
  • Identify product gaps or feature opportunities required to win Home Services and work with Product to drive them forward.
  • Identify friction in messaging, onboarding, or the sales process and drive improvements.
  • Launch and test new growth motions
  • Own the outcome, not every channel. In some cases, you’ll drive campaigns end-to-end. In others, you’ll activate existing channel owners to execute within their domains.
  • Design and run structured experiments to learn what drives acquisition and improves conversion.
  • Activate Home Services-specific campaigns, partnerships, or outbound programs.
  • Move quickly, learn fast, and scale what works.
  • Represent Quo in the market
  • Attend key Home Services events and conferences.
  • Build relationships with operators, influencers, and partners in the space.
  • Bring real customer insight back into our messaging and growth strategy.

Job Description

Drive growth strategy and cross-functional execution for the Home Services vertical at Quo.

  • Own the Home Services vertical strategy, targets, and growth outcomes.
  • Define and evolve our go-to-market strategy for Home Services.
  • Partner closely with Product to shape the roadmap, ensuring we build the right features, workflows, and AI capabilities to win the vertical.
  • Partner with leadership to evaluate pricing and packaging strategies that accelerate adoption in Home Services while protecting long-term value.
  • Clarify target segments, positioning, offers, and growth priorities.
  • Establish and own customer acquisition and revenue targets for the vertical.
  • Drive cross-functional execution
  • Create alignment around priorities and ensure work moves forward with urgency.
  • Partner closely with Growth & Product Marketing, Product, Partnerships, Sales, Content, Design, and Web to bring our Home Services initiatives to life.
  • Identify product gaps or feature opportunities required to win Home Services and work with Product to drive them forward.
  • Identify friction in messaging, onboarding, or the sales process and drive improvements.
  • Launch and test new growth motions
  • Own the outcome, not every channel. In some cases, you’ll drive campaigns end-to-end. In others, you’ll activate existing channel owners to execute within their domains.
  • Design and run structured experiments to learn what drives acquisition and improves conversion.
  • Activate Home Services-specific campaigns, partnerships, or outbound programs.
  • Move quickly, learn fast, and scale what works.
  • Represent Quo in the market
  • Attend key Home Services events and conferences.
  • Build relationships with operators, influencers, and partners in the space.
  • Bring real customer insight back into our messaging and growth strategy.
  • 8+ years of experience in growth, product, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers.
  • You have direct experience working at an early-stage startup (Seed–Series B), where you operated with limited structure and helped build systems from scratch. (Former founders a plus)
  • You have a track record of owning clear revenue or acquisition targets and consistently delivering against them.
  • You’re equally comfortable executing hands-on and influencing across teams to drive work forward without formal authority.
  • You are AI-native and deeply proficient with tools like Claude Code or similar. You use AI to accelerate research, experimentation, and decision-making.
  • You’re energized by being in the field, talking to customers, and understanding how an industry truly operates.
  • You’re highly organized and comfortable managing multiple initiatives at once.
  • You have strong project management instincts. You can define plans, set timelines, align stakeholders, and keep work moving.
  • You’re scrappy, resourceful, and biased toward action.
  • Experience working with or selling into Home Services businesses is a strong plus.
  • Former founders a plus
  • equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.

Quo

QUO is a strategy-driven branding and digital agency committed to making the world a better place. A global collective of progressive thinkers, we seek out transformational strategies, visionary concepts, creative executions and digital innovations. We believe in the power of culture to define each organisation’s core, shaping and colouring identity to form a distinct brand proposition.Over the past 29 years, we have nurtured meaningful relationships with global hospitality, tourism, wellness, healthcare, and UN entities, establishing a reputation for unprecedented excellence in all forms of brand strategy, identity development, digital platforms and communications. QUO operates offices in Bangkok, Ho Chi Minh, Singapore, London and Riyadh.

Founded in 1996
Bangkok, Bangkok City, THA
90 employees (38 in marketing)

Traffic Signals

Monthly Visitors
6.5K
Traffic Source Mix
Search
62.8%
Direct
22.3%
Referral
8.1%
Social
5.6%
Paid
1%

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
16 (18% of company)
Median Career Experience
16 years
Median Tenure
3.1 years