Responsibilities

• Bringing more of the right customers to Harmonic, starting with how they hear about us
• Experimenting and launching new campaigns across every channel, from paid and ABM to events, partnerships, and whatever works next
• Running and evaluating which campaigns are working, and building them into programs that scale
• Building and managing the media plan and budget, and moving quickly to put resources behind what's working and killing what’s not

Requirements

• 5-8 years in B2B demand generation or growth marketing at a fast growing company
• Fluent across the whole marketing function. You know demand only works when positioning, brand, and sales are pulling in the same direction
• You have a track record of driving top-of-funnel at scale (i.e., create 100s of qualified demos monthly)
• You understand funnel metrics and attribution, but you don’t treat them as a crutch that relieves you from exercising judgment based on your intuition, experience, or logic
• You care about the leverage of your actions and have a disdain for pretentious busywork
• You follow startups the way some people follow sports
• Bonus: You’ve built demand gen from zero at an early-stage company