Responsibilities

• You'd own the direct side. Paid social, search, content, landing pages, and the funnel underneath.
• New creative every month with a test behind it rather than a hunch.
• You'd also lead the outside partners we use now, a videographer, a paid-search agency, and a social team.
• You'd set their direction, judge the output, and decide which of them still earns the fee.
• The referral side, and it's about half the job. Physicians, chiropractors, dentists, and functional medicine providers across Nashville have patients we could help and no simple way to send them.
• You'd build those relationships in person, which means real days out of the office and conversations with providers who have never heard of us.
• Then you'd build what makes referring easy, the one-pager for each provider type, the landing page, the follow-up.
• If that half sounds like a chore, this isn't your role, because it's the half that compounds.
• And the thing underneath both. Work out which channel mix works here, prove it with numbers, and write it down clearly enough that it runs in a city you've never been to.
• We intend to open more locations, and this is the piece that has to be solved first.

Requirements

• You've spent five or more years doing the work yourself, design and copy and video, in rooms where the question was whether it performed and not whether it looked good.
• You can look at twenty options and say which three are worth running, and explain why the other seventeen won't move anyone.
• You've killed something that was showing good early numbers because you didn't believe them yet.
• You've automated a workflow rather than just used a tool, and you remember what broke the first time.
• And you'd rather be measured than protected.

Preferred

• Experience with AI agents and workflows, and willingness to build AI systems, reporting, repurposing, and outreach sequences.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off