Responsibilities

• Design and execute a multi-channel beta-to-launch funnel — founder outreach, community platforms, Product Hunt, Hacker News — and measure conversion by channel.
• Run experiments to identify which growth loops compound and reallocate effort based on what's converting, not what's comfortable.
• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
• Build and own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt/Hacker News launch, and a repeatable growth playbook.
• Talk directly to users, run the unglamorous launch work yourself, and feed market insights into product decisions as an active upstream stakeholder.
• Coordinate with a global branding and marketing team while owning campaign execution in the US market.

Requirements

• 3+ years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist/referral mechanics, and first-week retention loops.
• Demonstrated ability to grow consumer products from zero awareness using push-distribution channels — founder-led outreach, community platforms, organic seeding — without relying on paid acquisition.
• Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the judgment to sequence channels effectively.
• Hands-on experience analyzing funnel conversion metrics by channel and reallocating resources based on data-driven performance.
• Experience as a 0→1 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.
• Direct experience launching products on Product Hunt and/or Hacker News.
• Fluency in community-led and product-led growth (PLG) models, including Reddit, Discord, and niche community seeding.
• Background in consumer AI or hardware-adjacent startups is a strong plus.
• Familiarity with referral/waitlist tooling (e.g. Viral Loops, Waitlist.co) and beta platforms (e.g. Betabound, AppSumo) is a plus.
• Understanding of US consumer trust dynamics around international-origin products is a plus.