Responsibilities

• Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
• Run experiments to identify which growth loops compound, and reallocate effort based on what is converting rather than what is familiar.
• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
• Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.
• Talk directly to users, run unglamorous launch work yourself, and feed market feedback into product decisions as an active stakeholder.
• Coordinate with a global branding and marketing team while owning all campaign execution in the US market.

Requirements

• 3 or more years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist and referral mechanics, and first-week retention loops.
• Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition.
• Hands-on experience analyzing funnel conversion metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data.
• Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch.
• Direct experience launching products on Product Hunt and/or Hacker News, including campaign planning and execution.
• Deep fluency in community-led and product-led growth (PLG) models, including seeding on Reddit, Discord, and niche communities.
• Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo).
• Understanding of US consumer trust dynamics around China-origin products and strategies to address data and privacy concerns through transparency.
• Must be able to work hybrid three days per week in the San Francisco Bay Area.

Preferred

• Bilingual fluency in English and Mandarin is a plus.
• Background at a consumer AI or hardware-adjacent startup is a strong plus.