Responsibilities

• Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
• Run experiments to identify compounding loops and reallocate effort based on what is actually converting, not what is comfortable.
• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
• Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.
• Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
• Coordinate with a global branding and marketing team while owning campaign execution in the US market.

Requirements

• 3 or more years owning consumer product launches end-to-end at seed to Series B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
• Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition.
• Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the ability to sequence channels and determine parallel versus sequential execution.
• Hands-on experience analyzing funnel metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data.
• Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch.
• Direct experience launching products on Product Hunt and Hacker News, including campaign planning and execution.
• Fluency in community-led and product-led growth (PLG) models, including seeding in communities like Reddit and Discord.
• Understanding of US consumer trust dynamics around products with non-US origins, and strategies to address them through transparency and a US-facing voice.

Preferred

• Background in consumer AI or hardware-adjacent startups is a strong plus.
• Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo) is a plus.
• Understanding of US consumer trust dynamics around products with non-US origins, and strategies to address them through transparency and a US-facing voice.
• Bilingual fluency in English and Mandarin is a plus.