Responsibilities

• You will be the growth architect for eKnowID — building, testing, and scaling the systems that turn curious small business owners into paying, loyal customers.
• You’ll direct and collaborate with an existing team that includes a Social Media Content Assistant, copywriters, and video editors.
• Own the HubSpot end-to-end. Workflows, lead scoring, lifecycle stages, segmentation, and reporting. Build automated nurture sequences that move prospects from first touch through trial, conversion, and upsell.
• What You Walk Into On Day 1 includes a loaded operation: Three-Engine Revenue Model, ICP Battle Plan, Avatar Deep Dive, Q1 Execution Plan, Win-Back Campaign, Tier 1 Prospect Sourcing Map, Rebuilt Platform, Existing Team, HubSpot CRM in place, Apollo.io for enrichment.
• Phase 1: Reactivation + Pipeline Build (Days 1–90) — activate the win-back campaign, build the outbound pipeline, and launch paid social; Target: 20+ demos/week by Day 60; HubSpot end-to-end ownership.
• Phase 2: Scale + Optimize (Days 91–180) — Scale Engine 3 ads, expand outbound, SEO, content strategy, referral program, brand messaging consistency.
• Phase 3: Revenue Machine (Days 181–365) — own $2M annual revenue target, identify partnerships/sponsorships, advise on internal team structure, build dashboards and reporting cadence.
• Build dashboards and reporting cadence that leadership uses to make decisions.

Requirements

• 5+ years of hands-on growth marketing experience with a proven track record tied to revenue outcomes — not impressions, not followers.
• HubSpot expert. Deep proficiency in workflows, automation, lead scoring, segmentation, and reporting.
• Demonstrated SMB marketing success (B2B).
• Paid media operator. Strong command of Google Ads and Meta Ads Manager. You’ve managed $5K+/month budgets and optimized to CPA targets.
• Cold outbound experience. You’ve built and run email sequences, managed SDR workflows, and know the difference between a spray-and-pray blast and a targeted, trigger-based campaign.
• AI-native operator. You actively use AI tools (Claude, ChatGPT, or similar) and automated workflows to accelerate content creation, campaign execution, and decision-making.
• Exceptional copywriter. Subject lines, landing pages, ad copy, email sequences — you can produce compelling copy that converts.

Preferred

• Experience re-engaging dormant customer lists and building win-back campaigns.
• Background in HR tech, SaaS, legal/compliance, fintech, or insurance.
• B2G (business-to-government) experience.
• SEO proficiency (SEMrush, Ahrefs, or equivalent).
• Light HTML/CSS comfort for quick website and landing page edits.
• Google Analytics and Search Console fluency.

Benefits

• Flexible, remote, results-driven. Own your schedule. We measure outcomes, not hours.