Growth & GTM Lead

San Francisco, CA (On-site)

$60K/yr – $95K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive and enable a high-output GTM machine for an insurance platform in a fast-moving startup, focusing on outbound operations, enablement content, and data-powered optimization.

  • Must-have: 1–5 years in high-output environments.
  • Standout: Own outbound sequences, CRM infrastructure, and cross-channel enablement.

Job Description

Responsibilities

  • Build target account lists from scratch: research, enrich, prioritize
  • Set up and manage outbound sequences, CRM infrastructure, and automation
  • Design workflows and handoff processes that set sales up to close
  • Build playbooks that create repeatable, consistent outcomes
  • Research competitors and feed insights to the team
  • Plan and execute conference strategy end-to-end
  • Create sales enablement and marketing materials: email templates, pitch decks, battle cards, objection handlers, case studies, one-pagers
  • Manage content calendar and coordinate messaging across channels
  • Build data dashboards to measure pipeline and conversion by source
  • Own event logistics and stakeholder coordination
  • Be the go-to person for anything GTM
  • Jump in wherever needed

Requirements

  • 1–5 years in high-output environments (startups, banking, consulting, marketing operations)
  • Excellent writer: your emails, proposals, and content get responses and move deals forward
  • Excel expert: comfortable building models, pivot tables, dashboards, and pulling insights from data
  • Marketing/growth experience is a plus: You've planned events, executed campaigns, built content, or managed marketing operations. You understand how to move prospects through a funnel
  • Obsessively organized with relentless attention to detail
  • High drive. Whatever-it-takes mentality
  • Self-starter who figures things out without guidance
  • Curious about insurance and ready to become an expert fast
  • You want to enable sales to crush their numbers, not be the one closing

    Benefits

    • Benefits: Full medical, dental, vision, 401k
    • In-person in San Francisco (transportation stipend plus plenty of snacks + daily team lunches)
    Coverflow logo

    Coverflow

    Coverflow reduces busywork for brokers and account managers by up to 90%. Rather than processing new business or renewals by hand, let our state-of-the-art AI read, analyze, and compare multiple quotes, and even update your AMS—all in a couple of minutes. That way, you can focus on the important work: building meaningful client relationships.

    San Francisco, California, USA
    7 employees

    Traffic Signals

    Monthly Visitors
    2.3K
    Traffic Source Mix
    Search
    19.8%
    Direct
    62.1%
    Referral
    4.7%
    Social
    12.4%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~7

    Funding

    Last Raise
    Seed, 8 months ago