Outbound Marketing Manager – Email Lead Generation (GTM)

USA (Remote)

$100K/yr – $120K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own outbound engine with AI‑assisted personalization, balancing targeting, testing, and deliverability to drive qualified meetings at scale.

  • Campaign ownership: lead high velocity cold email campaigns and sequences that convert into meetings
  • Data and tooling: source and validate ICP lists, build segmentation, and run Clay‑driven automations
  • AI GTM: craft prompts, launch new outbound workflows, and iterate on messaging and workflow design

Job Description

Responsibilities

  • Campaign Engineering: Build targeted, high‑performing cold email campaigns that generate qualified meetings
  • Campaign Engineering: Write cold email sequences using frameworks, signals, and creative angles
  • Campaign Engineering: Test, optimize, and iterate to maintain strong reply and meeting rates
  • Campaign Engineering: Ensure consistent delivery of qualified meetings across all clients
  • List & Data Engineering: Source, enrich, and validate ICP‑aligned prospect lists (Clay, Apify, Apollo, scrapers)
  • List & Data Engineering: Build highly targeted ICP‑aligned lists with segmentation and prioritization
  • List & Data Engineering: Ensure data accuracy, structure, deduping, and validation
  • AI‑Driven GTM Innovation: Use AI prompting for research, angles, personalization, and testing
  • AI‑Driven GTM Innovation: Build new outbound workflows and GTM systems that improve performance
  • AI‑Driven GTM Innovation: Innovate across data, messaging, and workflow design
  • Clay Workflow Development: Build advanced Clay workflows using signals (hiring, funding, tech stack, job changes, content)
  • Clay Workflow Development: Create multi‑step automations, conditional logic, and enrichment pipelines
  • Clay Workflow Development: Implement lead scoring, prioritization, and TAM segmentation
  • Clay Workflow Development: Automate repetitive tasks to save hours and improve operational efficiency
  • Operational Ownership: Maintain deliverability, domain health, and sending infrastructure? (if applicable)
  • Operational Ownership: Diagnose performance issues early and implement improvements
  • Operational Ownership: Ensure campaigns launch on time and meet performance benchmarks

Requirements

  • 4+ years writing cold B2B email campaigns
  • 4+ years in cold email lead generation
  • 2+ years building workflows, tables, and signals in Clay
  • Strong AI prompting and AI‑assisted marketing skills
  • Experience with list‑building tools (Apify, Apollo.io, scrapers, etc.)
  • Deep understanding of outbound signals and relevance frameworks
  • Knowledge of deliverability and sending best practices
  • Creative, strategic thinker with strong outbound instincts
  • Ability to diagnose, optimize, and scale outbound performance
Zero Risk Growth logo

Zero Risk Growth

We are B2B appointment setting agency using various channels to help clients not only achieve but exceed their sales targets through innovative methods. At Zero Risk Growth, we ensure our clients receive exceptional service through the direct involvement of our founders in your campaigns. We believe in aligning our success with yours, ensuring that our growth is directly tied to your results. When you partner with us, we stay actively involved in your account, ready to discuss strategy and make adjustments as needed. We look for long-term partnerships. Our success is underpinned on our retention. Come and grow, risk free, with us.

Boulder, Colorado, USA
11 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2B
Traffic Source Mix
Search
21.2%
Direct
56.9%
Referral
2.6%
Social
4.7%
Paid
3.2%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
1 (9% of company)
Marketing Roles Posted (Last 30 Days)
1