Growth & Experimentation Lead

Madison, WI (Hybrid)

$83K/yr – $88K/yrSenior Level7+ years expFull time

Posted 8 days ago

Job Description

Responsibilities

  • Own the end‑to‑end optimization and growth strategy across the U.S. and Canada, spanning Zurich‑owned digital properties and deeply embedded partner purchase flows.
  • Understand, challenge, and interpret business strategy for both direct‑to‑consumer channels and key partners, translating commercial objectives, constraints, and partner dynamics into experimentation and growth agendas.
  • Serve as the central conductor of experimentation, orchestrating inputs from product, data science, UX, content, and analytics into a single prioritized optimization roadmap.
  • Define what gets tested, where, and in what sequence, focusing experimentation effort on the highest‑value strategic opportunities rather than isolated test wins.
  • Lead through influence rather than direct authority, pushing and aligning cross‑functional teams to deliver against shared optimization priorities.
  • Translate analytical insight and test outcomes into clear decisions, direction, and narrative, converting learning into sustained commercial value.
  • Drive test ideation, experimentation design, and delivery at scale, balancing speed, rigor, regulatory requirements, partner constraints, and customer experience.
  • Own optimization performance narratives end‑to‑end, from strategic rationale and experiment design through executive‑level reporting and recommendations.
  • Walk confidently into senior executive and partner forums, persuasively articulating optimization strategy, tradeoffs, outcomes, and next steps.
  • Ensure all optimization activity complies with legal, compliance, brand, accessibility, and partner requirements.

Requirements

  • 7+ years of relevant experience in digital, growth, optimization, experimentation, or related disciplines, including senior program leadership experience.
  • Demonstrated ability to understand business and partner strategy and translate it into experimentation priorities, hypotheses, and long‑term learning agendas.
  • Proven success influencing and mobilizing cross‑functional teams without direct line management responsibility.
  • Deep experience with test‑and‑learn methodologies, experimental design, A/B and multivariate testing, and optimization programs at scale.
  • Strong commercial acumen, with the ability to connect experimentation outcomes to broader business and partner performance.
  • Excellent executive communication skills, including the ability to clearly explain complex analytical and strategic concepts to very senior, non‑technical audiences.
  • Strong understanding of UX/UI and conversion optimization principles within purchase flows and e‑commerce environments.
  • Experience operating in global, multi‑stakeholder environments across time zones.
  • High degree of integrity and a strong risk‑management mindset, with a clear focus on protecting customer trust.
  • Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms preferred.

Preferred

  • Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms preferred.

Benefits

  • Job flexibility . We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid approach ensures you can maintain work-life balance with the flexibility of 3 days in the office and 2 days working from home, after an initial training period.
  • Career growth . This is an extremely exciting time for us at Zurich Cover-More, as we rapidly expand our business across the globe. We’re committed to helping our people thrive through a comprehensive onboarding experience, continuous professional development, and a supportive work environment that empowers growth at every stage of your career.
  • Take the time you need, for you and your community . We encourage you to take the time you need when you need it. We offer regular annual and personal leave benefits along with anniversary leave, volunteer leave and a comprehensive paid parental leave scheme.
  • Investing in your health, and your future. We offer a competitive medical insurance package and pension contributions.
  • Diversity and inclusion . We respect who you are and thoroughly embrace diversity. Wherever life has taken you, we welcome you to bring your whole self to work. Just be you – because that’s exactly who we’re looking for.
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Zurich Cover-More

Zurich Cover-More is one of the world’s largest travel insurance and assistance providers. We look after many millions of the world’s travelers every year, making sure we are there every step of their journey. And we partner with many of the world’s most well-known brands including airlines, global travel companies, major banks and credit card providers and leading retailers. We also provide accident, supplemental health and gadget protection in the U.S. and offer cover for car hire excess, pets and gadgets in the U.K. and European markets, though the majority of what we currently do is in travel.We are proud of our family of customer-facing brands including Travel Guard, Cover-More Travel Insurance, Travelex Insurance, Universal Assistance, World Travel Protection, Freely and Blue Insurance. We are a worldwide, multi-lingual force of more than 2900 people with teams in North America, Europe, Latin America and Asia Pacific. And we stand for more care, more cover, for all. Zurich Cover-More is part of Zurich Global Ventures, a global platforms business of Zurich Insurance Group, providing products and services that go beyond traditional insurance. Zurich Global Ventures aims to get closer to customers by offering customized, proactive and digital experiences that empower individuals and businesses to be better prepared for the future.

Founded in 1986
396 employees (28 in marketing)

Salaries

Posted range

$83K/yr – $88K/yr

Taken straight from the job posting.

See all Zurich Cover-More salaries

Marketing Team

Marketing Team Size
22 (6% of company)
Median Career Experience
27 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
615.2K
Traffic Source Mix
Search
33.6%
Direct
45.8%
Referral
14.4%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~409

Recent News

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Growth & Experimentation Lead

Zurich Cover-More · Madison, WI · Hybrid