Responsibilities

• Build SEM from zero
• Build and run our Google and Bing programs: keyword strategy, campaign architecture, bid management, landing page alignment, and conversion tracking.
• Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent.
• Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome.
• Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms.
• Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it.
• Experiment and expand across new channels
• Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for.
• Run the experiments, read the results, and decide what to scale.
• Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities.

Requirements

• Paid search experience. You've owned SEM end-to-end - keyword strategy, bidding, landing page alignment, measurement.
• Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number.
• Builder DNA. You've gone 0→1 on a channel before - created structure where none existed, figured out what works, and scaled it.
• Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle.
• Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move and can design campaigns that work across a long, multi-stakeholder sales cycle.
• Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own.

Preferred

• Experience with ABM platforms or audience-based targeting (LinkedIn matched audiences, Meta custom audiences).
• Familiarity with Clay itself or the GTM engineering space.
• Experience running connected TV, Reddit, or X campaigns.
• Background in PLG companies where self-serve and enterprise motions coexist.
• Experience with the modern GTM stack (Clay, Salesforce, outbound platforms).

Benefits

• All employees can work for free with world-class coaches who specialize in creativity, management, and more.