Responsibilities

• Own the demand generation engine—design and execute multi-channel campaigns (email, webinars, content syndication, nurture sequences) that generate and qualify leads at scale
• Run relentless experimentation across channels, messaging, sequences, and timing—document everything, kill losers fast, and double down on winners
• Master HubSpot like it's your product—build and optimize workflows, lead scoring models, lifecycle stages, and automation that makes our marketing smarter every day
• Own full-funnel attribution—build the models that prove marketing's impact on revenue and use them to make better decisions
• Bring our story to life across website, campaigns, and GTM materials—bridging content strategy, campaign execution, and sales enablement
• Hunt for leverage—constantly evaluate new tools, AI capabilities, and automation opportunities that multiply output without multiplying headcount
• Optimize the MQL→SQL handoff—partner obsessively with sales to refine lead quality and accelerate velocity
• Collaborate with our Performance Marketing Manager on paid strategy and with Field & Customer Marketing on events
• Support product launches and partner activations with campaigns that actually move the needle

Requirements

• 3-6 years in demand generation or growth marketing, ideally in B2B SaaS
• HubSpot power user—you've built workflows, lead scoring models, and attribution reports that actually get used
• Proven track record building campaigns that generated real, measurable pipeline (not just MQLs that go nowhere)
• Deep experience with full-funnel attribution—you understand the models, their limitations, and how to use them to drive decisions
• Genuinely obsessed with MarTech—you're always testing the latest tools, reading about emerging strategies, and looking for the next edge
• Strong content instincts—you can write compelling copy and know what makes campaigns convert
• Analytical to your core—spreadsheets, dashboards, and data are where you find clarity
• Experience across email marketing, webinars, lead nurturing, and content syndication

Preferred

• You'd rather test a hypothesis than debate it
• You get genuinely curious about niche industries
• You see constraints as creative fuel, not roadblocks
• You take ownership of outcomes, not just activities

Benefits

• We're driven by purpose, fueled by high energy, and backed by venture funding. We&aposre unapologetically ambitious and make sure that everyone has the support they need to succeed. We value building a strong company culture, being together and collaborating which is why we are an In-Office first organization. We're moving to the heart of Chicago in Summer 2026 and investing in a great new space for our growing team!
• We offer a generous compensation package which includes;
• - Competitive salary ($110,000-$130,000) with performance-based bonus tied to pipeline contribution
• - Good balance of personal autonomy and team collaboration on projects
• - Working with a team of smart, kind humans passionate about leveraging technology to solve real-world problems
• - Be in an environment where your input is highly valued and personal growth is prioritized
• - Interesting and challenging work
• - Competitive Salary
• - Generous PTO
• - Medical, dental, and vision insurance coverage
• - Regular team events and off-sites
• - Equipment budget - everything you need to do your best work
• - Continuing education, mentoring, and career development opportunities
• - 401K Plan + Matching