Responsibilities

• Influencer, Media, and Partnerships Management: Coordinate and analyze our monthly influencer program, media buying program and brand partnership opportunities. This includes sourcing & vetting new opportunities, and reviewing and approving content.
• Performance Marketing & Analytics: Build, proof and analyze campaigns across all Book of the Month channels, launch new channels as requested and complete ad hoc analysis.
• Creative Briefing and Production Management: Manage the creative workflow end-to-end including developing briefs for internal and external team members, setting up projects, assessing incoming creative requests, assigning tasks, and tracking dependencies and deliverables.
• Social Media: Lead community engagement across channels, reshare standout UGC and influencer content, own the social media editorial calendar, and present performance reports.
• Member Experience Analytics: Create, update, and report on LTV models and rejoins, execute and analyze price tests and price increases, and report on rejoin performance and propose offer and channel updates.
• Allurial Growth: Allurial is our Romantasy subscription business. Build, proof, and report on paid campaigns across channels, design and distribute surveys, manage posts across social channels, and coordinate the influencer program.

Requirements

• Strong work ethic; ability to learn quickly, exercising grit and perseverance when taking on new challenges, and applying feedback.
• Excellent time management and organizational skills
• High attention to detail and accuracy even in a dynamic and fast-paced environment.
• Strong prioritization skills that allow you to keep projects on track
• Creative intuition with the drive to constantly ideate, research, and pitch ideas for how to optimize performance and processes.
• Exceptional taste and a good sense for what types of content or aesthetic would work for Book of the Month acquisition.
• Ability to do math and conduct data analysis
• Excellent communication and interpersonal skills, with the ability to interface comfortably with people at all levels
• You’re interested in eCommerce, Direct to Consumer, and/or the book business.