Responsibilities

• Develop a content strategy and editorial calendar that directly supports integrated campaign themes, addresses buyer pain points, and aligns with SEO goals
• Develop a deep expertise in the CAQH product portfolio to serve as a subject matter expert for the marketing team on product capabilities, benefits, and use cases
• Oversee the creation of a wide range of demand-generation and sales-enablement assets, including whitepapers, case studies, blog posts, sales presentations, and video scripts
• Partner with the Campaign Strategy Lead to develop core campaign messaging and key content offers for lead generation
• Collaborate with the Event Strategy Lead to develop compelling event-specific content, presentations, and demo scripts
• Work with Sales management to understand enablement needs and develop effective tools like battle cards, competitive briefs, and ROI calculators
• Manage the sales enablement platform, ensuring content is easy to find, use, and share
• Ensure all product marketing content is on-brand, consistent in tone, and optimized for the CAQH website and user experience
• Develop and maintain core product messaging documents that articulate key value propositions

Requirements

• Exceptional writing, editing, and storytelling skills.
• Must have a proven ability to rapidly develop deep product knowledge and translate complex, technical product features into clear, compelling customer benefits.
• Strong project management and collaboration skills.
• Expertise in using marketing tools, marketing automation platforms (HubSpot preferred, Marketo, Pardot)
• Experience with sales enablement platforms (e.g., Outreach.io, Seismic) and CMS platforms is a plus.
• Bachelor’s degree in marketing, communications or business preferred, or equivalent experience.

Preferred

• Experience with CMS platforms is a plus
• HubSpot preferred, Marketo, Pardot is a plus

Benefits

• Medical, dental, and vision coverage
• 401(k) with company contributions and matching
• Paid parental leave
• Tuition assistance
• Generous paid time off
• Fully remote environment