Growth & Brand Marketing Manager

USA (Remote)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive pipeline generation and market storytelling as Growth & Brand Marketing Lead, scaling an AI-powered marketing engine.

  • Own pipeline generation and market storytelling.
  • Must-have: ICP-based campaigns across key industries.
  • Standout: AI-powered marketing engine with cross-functional GTM collaboration.

Job Description

Responsibilities
  • owning how we generate pipeline, tell our story, and show up in the market.
  • Scale a modern, AI-powered marketing engine.
  • If you’re equal parts strategist, storyteller, and builder, and excited to use AI to move faster and smarter, this role is for you.
  • This is a high-impact role at the center of our go-to-market strategy—owning how we generate pipeline, tell our story, and show up in the market.
  • Owns pipeline generation and market storytelling to drive go-to-market success.
  • Supports cross-functional collaboration with Sales and Customer Experience to accelerate pipeline and campaigns.
Requirements
  • Growth & Pipeline Ownership
  • Ability to execute ICP-based campaigns across key industries (fintech, logistics, BPO, etc.)
  • Experience translating product capabilities into compelling campaign narratives
  • Familiarity working with paid media and performance-driven pipeline generation
  • Strong testing mindset with a focus on continuous optimization
  • Content & Storytelling
  • Proven ability to own and execute a content strategy and editorial calendar
  • Strong writing skills across formats (blogs, landing pages, social, email, webinars)
  • Experience developing thought leadership in a technical or B2B space
  • Ability to ensure content is differentiated, accurate, and aligned to a platform narrative
  • Brand & Messaging
  • Experience owning or contributing to brand presence across web, campaigns, and social
  • Ability to maintain consistency in voice, tone, and visual identity
  • Strong skill in simplifying complex technical concepts into clear, compelling messaging
  • Creative & Execution (AI-Enabled)
  • Comfort using tools like Canva and AI design platforms to produce marketing assets
  • Ability to guide creative direction for campaigns, landing pages, and social content
  • Focus on speed, clarity, and conversion over pixel-perfect design
  • AI-Driven Marketing Workflows
  • Experience or strong interest in using AI to scale marketing output? (as phrasing in description)
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Founded in 2005
Irvine, California, USA
148 employees (7 in marketing)

Traffic Signals

Monthly Visitors
216.7K
Monthly Google Ads Budget
$21
Traffic Source Mix
Search
18.8%
Direct
57.1%
Referral
22.8%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~148

Marketing Team

Marketing Team Size
4 (3% of company)

Funding

Total Funding
$238.7M
Last Raise
$200M
Private Equity, 9 years ago

Funding History

  • Sep 2017
    Private Equity • $200M
  • Jan 2017
    Series Unknown • $1M
  • Oct 2015
    Series Unknown • $10M

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