Responsibilities

• The paid social ecosystem for DISH TV and Sling TV demands a strategic leader who can move beyond generic, cookie-cutter assets to drive profitable subscriber acquisition.
• Managing a multi-million dollar budget and directing enterprise-level agency partners, this Denver-based role bridges the gap between creative marketing operations, agency execution, and advanced technical performance infrastructure.
• The primary challenge involves optimizing unit economics (CPAs, LTV, and ROMI) while scaling a robust, performance-driven creator and influencer engine.
• Success in this role requires elevating platform-native creative frameworks and implementing advanced analytical models to ensure every dollar spent drives net-positive business profitability.
• Architect the comprehensive, end-to-end paid social media roadmap for DISH and Sling TV, establishing unique acquisition strategies and audience frameworks tailored to the nuances of each platform.
• Transform top-funnel influencer initiatives into a high-converting performance engine by collaborating with creators to produce native, scalable assets amplified via paid structures like Meta Partnership Ads and TikTok Spark Ads.
• Direct external agency partners with deep platform acumen, co-creating testing roadmaps and guiding daily optimizations to align with macro business goals.
• Partner with internal analytics and finance teams to integrate marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality insights directly into channel KPIs.
• Incorporate generative AI tools and creative automation platforms to rapidly scale dynamic creative optimization (DCO) and test high-velocity variations of short-form video.
• Standardize and enforce a rigid cross-channel campaign naming taxonomy across the agency ecosystem to ensure pristine reporting on creative cohorts and specific programming verticals.