Growlr Social Media Manager

Responsibilities

• Develop a clear vision for rebooting and refocusing Growlr’s social presence, including content themes, channel priorities, campaigns, and opportunities for growth.
• Help shape a recognizable voice that is welcoming, humorous, confident, and authentic to the bear community.
• Write copy and produce or coordinate graphics, short videos, stories, memes, community spotlights, and promotional content tailored to each platform (X vs Instagram vs YouTube).
• Maintain a content calendar, organize assets and approvals, and use internal scheduling tools to keep posts timely, accurate, and consistent.
• Follow social media developments, emerging formats, bear events, and relevant queer conversations. Apply trends intelligently and contribute original ideas.
• Identify opportunities to work with bear creators, influencers, event organizers, venues, and community partners.
• Work with the team to translate app features, updates, and campaigns into content that resonates with users.
• Track engagement, audience growth, traffic, and app acquisition were measurable. Use those insights to test ideas and improve results.
• Reflect a range of bodies, backgrounds, and experiences, respect member privacy and content permissions, and exercise sound judgment in sensitive conversations.
• Work alongside the Growlr software product team to help guide feature priorities

Requirements

• Solid knowledge of the bear community, including culture, slang, events, creators.
• Experience managing multiple social media accounts, with examples of content or campaigns you’ve planned, published, and improved.
• Strong knowledge of social media trends, platform conventions, and how to adapt content for different audiences and formats.
• Experience using social media scheduling, publishing, and analytics tools.
• Excellent writing skills, a strong visual eye, and confidence in creating content with design and video editing tools.
• Have strong creative initiative. Bring ideas, explain why they fit, and follow through on execution.
• Strong organization, attention to detail, and the ability to balance a planned calendar with timely opportunities.
• A collaborative approach and the ability to use both community feedback and performance data to guide decisions

Preferred

• Existing relationships with bear creators or event organizers, and experience with consumer apps, dating platforms, or LGBTQ+ brands
• A distinctive and consistent social presence, with an engaged and growing audience, and creative work that makes the bear community feel seen and excited.

Benefits

• A 100% remote, 100% global team
• Every day, the PSS product team comes together virtually from more than 18 cities in more than 12 countries. Benefits include:
• 11 Paid Holidays
• One paid week off at mid-year (PSS Summer Refresh Week)
• Home Office Stipend - purchase furniture for your home setup
• Paid Parental Leave
• United States-based employees additionally receive the following benefits:
• 401k plan with 6% match
• Comprehensive, nation-wide healthcare coverage
• Flexible Time Off