Group Vice President, Brand Strategy

Responsibilities

• Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
• Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity.
• Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns.
• Ensure teams deliver a strategic point of view that is informed, insightful, imaginative and actionable from briefing through launch.
• Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work.
• Strengthen individual strategies by connecting people and thinking across teams, capabilities, geographies and lines of business.
• Develop a deep understanding of each client’s category, competitive context, unique business dynamics and consumer behavior.
• Guide insight development using first-party data, primary and secondary research, cultural intelligence and behavioral signals.
• Lead executive presentations, workshops and ideation sessions that create alignment, momentum and clear decisions.
• Identify, shape and steward growth opportunities through proactive recommendations, incremental program proposals and cross-selling of relevant agency capabilities.

Requirements

• 15+ years of progressively responsible experience developing brand, communications or marketing strategies, including significant leadership experience within a creative or traditional advertising agency.
• Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.
• Deep expertise in brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy and creative briefing.
• Exceptional storytelling, facilitation and presentation skills, with the ability to make strategy compelling to clients, creative teams and cross-functional partners.
• Curiosity, cultural fluency and a point of view on how brands can create relevance and growth in a changing marketing landscape.
• A proven track record of developing brand and communications strategies that deliver against business KPIs, set a clear vision and enable meaningful client transformation.
• Experience developing strategies and activations across at least two, and preferably three, of the following: owned marketing or ecommerce experiences, addressable media and CRM.
• Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM, media and emerging channels.
• Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioral data and online/offline media measurement tools.
• An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances