Responsibilities

• Serve as senior strategic lead and primary decision-maker for assigned brands
• Oversee development of full funnel, omnichannel strategies aligned to brand and business objectives
• Lead development of the annual strategic and tactical media plans grounded in audience insights, data and performance analytics
• Present recommendations, results and forward-looking strategies confidently to clients and senior stakeholders
• Confidently lead high-level client presentations and planning discussions
• Build strong senior-level client relationships and act as a trusted advisor
• Contribute meaningfully to new business efforts and agency growth Initiatives
• Oversee all aspects of plan development across endemic display, point-of-care, EMR, custom programs, video, audio, conferences, and emerging platforms
• Provide oversight across all channels including biddable media (SEM, social, programmatic)
• Ensure plans are insight-driven, performance-oriented, and integrated across channels
• Oversee negotiations, investment allocations, and financial stewardship across brands
• Ensure accuracy in forecasting, budget tracking, reconciliation, and billing
• Maintain rigorous quality control and regulatory compliance standards
• Establish measurement frameworks and KPIs tied to business outcomes
• Lead optimization strategies and performance reviews with clients and internal teams
• Evaluate new media opportunities, data partnerships, and emerging technologies
• Develop and socialize strong POVs on healthcare media trends and marketplace shifts
• Directly manage team members, fostering professional growth and skill development
• Provide coaching, career development guidance, and performance feedback
• Elevate strategic thinking across the team in collaboration across planning, analytics, activation, strategy and creative teams

Requirements

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 7 – 9+ years of media planning experience with strong healthcare/pharma expertise
• Demonstrated experience leading multiple brands or complex accounts
• Strong knowledge of the healthcare media ecosystem
• Excellent presentation and communication skills
• Strong analytical skills and ability to translate data into actionable insights
• Collaborative mindset with strong interpersonal and diplomacy skills
• Proficiency in Microsoft Office Suit; familiarity with media research, planning and reporting tools preferred
• Excellent presentation and client-facing communication skills
• Ability to influence senior stakeholders internally and externally

Benefits

• health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.