Responsibilities

• Strategic Leadership & Client Partnership - Serve as senior strategic lead and primary decision-maker for assigned brands - Oversee development of full funnel, omnichannel strategies aligned to brand and business objectives - Lead development of the annual strategic and tactical media plans grounded in audience insights, data and performance analytics - Present recommendations, results and forward-looking strategies confidently to clients and senior stakeholders - Confidently lead high-level client presentations and planning discussions - Build strong senior-level client relationships and act as a trusted advisor - Contribute meaningfully to new business efforts and agency growth Initiatives
• Omnichannel Planning & Execution - Oversee all aspects of plan development across biddable media (SEM, social, programmatic), - Provide oversight across all channels including biddable, endemic, point-of-care, custom programs, video, conferences, and emerging platforms - Ensure plans are insight-driven, performance-oriented, and integrated across channels - Oversee negotiations, investment allocations, and financial stewardship across brands - Ensure accuracy in forecasting, budget tracking, reconciliation, and billing - Maintain rigorous quality control and regulatory compliance standards
• Performance & Innovation - Establish measurement frameworks and KPIs tied to business outcomes - Lead optimization strategies and performance reviews with clients and internal teams - Evaluate new media opportunities, data partnerships, and emerging technologies - Develop and socialize strong POVs on healthcare media trends and marketplace shifts
• Team Leadership & Development - Directly manage team members, fostering professional growth and skill development - Provide coaching, career development guidance, and performance feedback - Elevate strategic thinking across the team - Foster collaboration across planning, analytics, activation, strategy and creative teams - Model agency values: Substance, Style, Conviction, and Grace

Requirements

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 7 – 9+ years of media planning experience with strong healthcare/pharma expertise
• Demonstrated experience leading multiple brands or complex accounts
• Strong knowledge of the healthcare media ecosystem
• Excellent presentation and communication skills
• Strong analytical skills and ability to translate data into actionable insights
• Collaborative mindset with strong interpersonal and diplomacy skills
• Proficiency in Microsoft Office Suit; familiarity with media research, planning and reporting tools preferred
• Excellent presentation and client-facing communication skills
• Ability to influence senior stakeholders internally and externally