Responsibilities

• Marketing strategy and performance
• Marketing spend and ROI
• Digital advertising and website performance
• Lead generation and funnel analysis
• CRM and customer database strategy
• OEM and co-op programs
• Reputation, social media, and brand
• Vendor and marketing technology management
• AI and emerging technologies

Requirements

• Significant marketing leadership experience, preferably within automotive retail or a multi-location dealership organization.
• Strong understanding of dealership digital marketing, CRM/database marketing, websites, lead generation and reputation management.
• Experience managing significant marketing budgets and evaluating ROI.
• Experience managing agencies, vendors and technology providers.
• Familiarity with automotive CRM, DMS, digital retailing and lead-management environments.
• Experience working with OEM marketing and co-op programs.

Preferred

• Bachelor’s degree in marketing, business, or a related field is preferred, although significant relevant experience may substitute for formal education.

Benefits

• full health insurance package to include medical, dental, vision, FSA, and life insurance
• 401k
• paid time off
• employee discounts