Responsibilities

• Build and lead the team: Hire, coach, and develop a team of product marketers, setting a clear team charter and growing individual careers alongside business outcomes
• Own Advance's multi-year strategy: Set the strategic direction for where Advanced must go to win in mid-market, shaping the bets that drive long-term competitive position and growth
• Unify Advanced and Services into one strategy: Bring Advanced and Services together into a single, coherent strategy and go-to-market motion
• Shape the roadmap at the strategic level: Partner with product leadership to prioritize around the bets that matter most for long-term competitive position
• Drive cross-functional alignment: Act as the connective tissue between product, sales, and executive stakeholders, ensuring alignment on strategic direction and key decisions
• Set positioning and messaging standards: Own the master narrative and value proposition for Advanced, ensuring every campaign, launch, and sales asset the team produces ladders back to one consistent story
• Own competitive strategy: Direct how the team tracks and responds to the competitive landscape, translating competitive intelligence into positioning and packaging decisions

Requirements

• BA/BS required, MBA preferred, or equivalent work experience
• 12+ years of experience in product marketing or product strategy, with a demonstrated track record in mid-market SaaS experience strongly preferred
• Proven experience managing and developing a team of marketers, including hiring, coaching, and growing talent
• Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
• Demonstrated success influencing senior and executive stakeholders across a complex, matrixed organization to commit to a strategic direction
• Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
• Demonstrated ownership, independent judgment, and comfort operating in ambiguity, with measurable outcomes driven at the strategy level
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow