Responsibilities

• Lead the Growth and Website Content Strategy
• Own content strategy across websites, ensuring the right content is created, maintained, and prioritized for different audiences, products, and growth motions.
• Plan and execute content roadmaps on annual and quarterly cadences, while staying flexible as business priorities evolve.
• Partner with channel owners, brand, and product marketing on topical content strategy across both websites. Drive content strategy to drive growth via these topics.
• Manage and coach a small team of growth and website content marketers, providing actionable feedback and supporting their long-term career development.
• Help team members grow their content strategy and management skills by identifying patterns in their work, coaching strategic judgment, and helping them course-correct when needed.
• Upskill the team on AI-assisted content creation, content engineering, and modern workflows that increase output without compromising quality.
• Foster strong ownership and deep expertise, supporting embedded team members to connect business-unit needs to broader website and Growth goals.
• Guide tradeoffs across competing priorities and keep the team focused on the highest-impact work.
• Oversee the creation and updating of content across our website portfolio, including key content types such as product pages, SEO content, paid landing pages, and others.

Requirements

• Has 7+ years of experience in content strategy, web marketing, growth content, website content management, or a related field, with 2+ years managing people
• Has demonstrated experience developing and executing website content strategies that support acquisition, conversion, and product or brand storytelling across complex web environments.
• Experience implementing AI-assisted content workflows or content automation systems while maintaining strong editorial quality.
• Is comfortable operating as a player-coach and can balance team leadership with direct, hands-on content creation and editing when needed.
• Knows how to identify user intent and create content that meets that intent, using both qualitative inputs and quantitative data to make informed decisions.
• Can connect brand and product frameworks to real user needs and translate strategy into effective website content.
• Understands best practices for and has experience with creating SEO and AEO-focused pages, paid landing pages, and product-related web experiences, and brings working knowledge of SEO, website CRO, and paid acquisition.
• Has strong operational judgment and can build roadmaps, briefs, processes, and quality-control mechanisms that help teams produce excellent content consistently.
• Is a strong people manager who can coach content strategists and managers, support career growth, and elevate the quality of both strategy and execution.
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Nice to have

• Experience working on high-traffic websites or multi-site portfolios.
• Experience in AI, SaaS, productivity, or writing tools.
• Experience working within CMS-driven web environments and helping teams scale content production systems.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities