Responsibilities

• Own execution and performance of B2B paid acquisition campaigns, from full-funnel strategy and audience-to-plan translation through hands-on, in-platform optimization.
• Translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, flighting/pacing, and KPI frameworks grounded in audience research, competitive insights, historical performance, and SaaS benchmarks.
• Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals, projecting reach, engagement, conversion, pipeline contribution, and ROI.
• Lead performance strategy and execution across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, and YouTube to drive B2B growth across desktop and mobile.
• Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, attribution, and insights across channels.
• Design and evolve a robust measurement and attribution framework that connects channel performance to Commercial, EDU, and Enterprise revenue, pipeline, CAC, and LTV.
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels, leading the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings.
• Actively manage performance against targets, identifying efficiency and scale opportunities through structured reporting, attribution analysis, and continuous experimentation.
• Partner cross-functionally with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, Product, Engineering, and Creative to align targeting, placements, messaging, and creative sequencing across the buyer journey.
• Monitor and clearly communicate performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, incrementality, and revenue goals.
• Manage and mentor 1–2 channel specialists and contractors, providing coaching on channel strategy and career development while remaining deeply engaged in execution.