Drive a global digital influence program by activating networks, integrating channels, and aligning messaging to deliver measurable, full‑funnel impact.

• Lead, evolve and execute a digital influence strategy, activating established networks of HCP/opinion leaders to drive credible, peer-to-peer engagement and amplify data-driven messaging.
• Orchestrate a connected influence ecosystem, integrating digital channels, social sentiment insights, public relations, and executive visibility to strengthen reputation and drive full‑funnel impact.
• Support the development and management of content strategies and workflows, ensuring consistent, on-brand engagement across owned and paid channels.
• Partner with product marketing to deliver insight-driven, locally relevant messaging that ensure a consistent and seamless global customer experience.
• Collaborate with product marketing on positioning, value propositions, messaging frameworks, and naming to ensure content alignment across channels.
• Utilize market research and analytics to translate insights into actionable strategies and establish performance frameworks to measure ROI and optimize impact.
• Scale and optimize marketing channels and tactics including digital, social, and emerging media within an integrated, full‑funnel ecosystem.
• Lead cross-functional coordination with product, clinical, regulatory, legal, and corporate communications teams to ensure compliant, high-quality execution.
• Manage agency and external partners, setting strategic direction, prioritizing workstreams, and overseeing budgets to ensure high-quality delivery and efficiency.
• Execute public relations and thought leadership initiatives, including media engagement and executive visibility strategies, to elevate brand authority.