Director, Brand Insights - Rare Neurology
Otsuka Pharmaceutical Co., Ltd.
USA (Remote)
$186K/yr - $279K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 days ago
Group Director, Research and Analytics
New York City, NY (On-site)
$125K/yr – $160K/yrSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Own Sullivan’s analytics program by shaping scalable measurement; translate business goals into actionable data, and lead client conversations that raise analytics maturity and drive decisions.
- Analytics Strategy: Define measurement philosophy and KPIs that scale across brands and campaigns.
- Client Leadership: Guide measurement conversations, present narratives, and surface opportunities to deepen analytics.
- Data & Tools: Align data flows from GTM/GA4 to Looker Studio/Tableau and drive QA and best practices.
Job Description
- Analytics Strategy: Define and lead Sullivan's overall measurement philosophy — establishing frameworks, KPIs, and reporting methodologies that scale across brands, websites, campaigns, and other digital experiences.
- Strategic Analytics: Translate complex business objectives into sharp analytics strategies, identifying the right data, metrics, and visualization approach for each engagement.
- Client Value: Help quantify savings and value for clients in implementing our ideas.
- Thought Leadership: Serve as a senior thought leader across creative, strategy, and digital teams — ensuring analytics is embedded in how we think, not just how we report.
- Research Planning: Lead the development of qualitative and quantitative research plans in partnership with strategy; oversee execution directly or through third-party partners.
- Templates & Frameworks: Codify Sullivan's measurement approach through scalable templates, best practices, and repeatable frameworks that elevate the agency's analytics maturity.
- Client Relationships: Serve as the senior analytics voice in client relationships — leading measurement conversations, presenting performance narratives, and identifying opportunities to deepen analytical sophistication.
- Bridge & Trust: Bridge technical depth and strategic clarity in every client interaction, earning trust as both an expert and a partner.
- Opportunity Surfacing: Proactively surface opportunities to integrate data and measurement into new and existing engagements.
- Internal Standards: Drive Sullivan's internal analytics standards — improving QA practices, documentation, and process across the team.
Sullivan
At Sullivan, we transform hard-to-understand businesses into easy-to-love brands. Founded in 1990 by Barbara Apple Sullivan, we’ve helped top organizations uncover the humanity behind their complexity since our inception. Where other agencies focus on high-level awareness building, we help organizations with complex ecosystems use brand to reach customers at critical points of decision. As a brand and marketing firm, we hold 35 years of expertise in complex industries such as financial services, higher education, technology, and professional services. Sullivan is proudly woman-owned and WBENC certified.
