Responsibilities

• Lead portfolio brand equity tracking – serve as point person for ongoing brand equity tracking for TBG brands and competition and combine with other sources to uncover shifts in consumer sentiment for our brands and categories.
• Support insights learning agendas – support the development and activation of consumer learning plans to address TBG’s most important knowledge gaps that address top priorities, leveraging both internal resources and external partners.
• Monitor consumer & market trends – continuously identify the consumer and cultural trends having impact on our categories and identify implications for our brands and innovation (i.e. shifting preferences, emerging flavors, breakthrough packaging, compelling claims, health and wellness behaviors, etc).
• Impact through insights reporting & storytelling – develop high impact reports, presentations, and narratives that clearly communicate strategic opportunities to diverse stakeholder groups.
• Manage external partners – effectively partner with various research agencies and hold them to high standards of execution and delivery.

Requirements

• Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field
• Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
• Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
• Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations
• 5+ years of experience in consumer insights, market research, or related fields within the CPG industry. Experience within an in-house consumer insights team required. Food or beverage industry experience preferred.
• Strong knowledge of quantitative research methods, including custom surveys, DIY research platforms, brand equity tracking, panel data analysis, etc; some level of qualitative research experience a plus.
• Experience with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
• Ability to synthesize multiple data sources and effectively communicate (written and verbal) recommendations to influence business decisions.
• Strong planning and organization skills, with ability to manage multiple priorities simultaneously
• Independent self-starter, comfortable jumping into new projects with some level of ambiguity.

Benefits

• TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.