Responsibilities

• Partner with the Oreo Marketing team and guide the brand trajectory through a strong understanding of the brand, category, consumer context, bringing clear strategic recommendations through a triangulation of insights.
• Develops & executes learning agenda in support of growth strategy (renovation, innovation, equity and commercial) for Oreo
• Partners with Global Oreo Marketing team to develop and align Global Brand purpose, brand creative, visual identity, brand architecture, renovation, innovation projects etc.
• Partner closely with the key Oreo markets to ensure cross pollination of learnings across Global/ local but also sharing BIC learnings from one market to others
• Acts as a key driving force on the Oreo Growth Acceleration teams, framing the consumer & shopper problems to solve, helping to drive the strategic thinking and challenging the team to think outside the box; partner very closely with the Business Unit teams to tap into deep local insights and operationalize the global strategy/plans.
• Leverages mix of in-market tracking tools, custom research and macro consumer/shopper thought leadership in service of illuminating consumer centric category and brand growth opportunities.
• Explore and introduce new technologically advanced tools and research techniques around social listening, AI, etc.
• Collate powerful brand insights from rich data sources like Demand Spaces, MARCO, panel, retail etc.
• Co-own brand & category performance tracking to keep a pulse on the brand, think through leading and lagging indicators
• Support the preparation for key leadership meetings, bringing insights and a clear POV on brand strengths/ challenges and way forward

Requirements

• Bachelor’s Degree required; MBA preferred.
• 10+ years in brand/category insights & analytics roles
• Prior experience working on a brand preferred.

Preferred

• Direct experience working across developed and emerging markets, effectively liaising across different countries & cultures.

Benefits

• health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.