Group Director, Omnichannel Strategy

Responsibilities

• Lead omnichannel strategy development and delivery across multiple clients, brands, therapeutic areas, and engagement programs, ensuring consistent strategic excellence and measurable business impact.
• Develop integrated audience, journey, engagement, and channel strategies that align with client objectives and drive behavior change across the customer experience.
• Establish and evolve best practices for audience architecture, customer journey design, orchestration planning, workshop facilitation, governance models, and optimization frameworks.
• Guide complex engagement ecosystems involving multiple customer types, channels, markets, products, and business units.
• Serve as a senior strategic advisor to clients, building trusted relationships and providing executive-level counsel on omnichannel engagement, customer experience, media activation, measurement, and growth.
• Own strategic delivery, client retention, and growth across a portfolio of accounts, including some of the agency's largest and most complex engagements.
• Partner with Media, Analytics, Engagement Strategy, Creative, and Client Services teams to deliver integrated solutions grounded in data, customer insights, and business objectives.
• Lead client workshops, strategic planning sessions, and executive presentations that influence decision-making and drive alignment.
• Drive innovation by identifying new opportunities to leverage media, technology, AI, analytics, and customer insights to improve client outcomes and strengthen agency capabilities.
• Lead, develop and coach strategists across the organization, and support performance management, talent development, and succession planning.

Requirements

• 12+ years of experience in omnichannel, media, engagement, communications, or customer experience strategy within healthcare, pharmaceutical, biotech, or life sciences.
• Demonstrated success leading omnichannel strategy across multiple accounts, brands, therapeutic categories, customer types, channels, and markets.
• Deep expertise in audience architecture, customer journey design, orchestration planning, media strategy, behavioral science, measurement, and data-driven optimization.
• Proven ability to lead large, complex client engagements independently, advise executive stakeholders, and translate business objectives and insights into scalable strategic solutions.
• Experience establishing consistent methodologies, governance models, operating frameworks, and strategic standards across teams and accounts.
• Track record of driving client retention, organic growth, and new business while balancing billability, team utilization, and commercial objectives.
• Experience leading multiple strategy teams and managing three to eight direct or indirect reports, including performance management, coaching, career development, succession planning, recruiting, and overall work quality.

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com .
• Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Your recruiter will discuss the specific expectations for the role you're pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities. While these guidelines reflect our current workplace model, we understand that everyone’s circumstances are unique. If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.