Group Director, Intelligent Activation & Growth (IA&G) at DEPT® | USA | $138K/yr – $183K/yr

DEPT®

Group Director, Intelligent Activation & Growth (IA&G)

USA (Remote)

$138K/yr – $183K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the real-time personalization spine from identity stitching to cross-channel activation, with a data hygiene guardrail and executive-ready analytics glue.

Align Analytics & Attribution: Define data collection, tagging, and attribution to prove conversion metrics.
Architect Personalization Stack: Lead identity stitching and real-time segments to enable behavioral campaigns.
Collaborate with GTM & Activate: Work with Strategy and Delivery to surface gaps and define target-state data proofs of concept.

Job Description

Responsibilities

Architect Personalization Stacks: Lead the design of real-time streaming data pipelines, customer identity stitching networks, and cross-channel marketing automation workflows.
Govern Data Hygiene: Oversee diagnostic efforts on polluted customer data, unblocking profile synchronization issues, over-ingestion anomalies, and downstream SDK discrepancies.
Drive Activation Strategy: Advise CMOs and VPs of Marketing on how to structurally transition their organizations to support real-time, behavioral campaign orchestration.
Align Analytics & Attribution: Define the data collection, tag instrumentation, and attribution logic required to prove use-case conversion metrics.
Collaborate with GTM Leads: Partner with Strategy and Delivery Engagement Leaders to evaluate at-risk environments, identify value-realization gaps, and outline target-state data proofs of concept.

Requirements

Data & Martech Leadership: 12+ years directing enterprise lifecycle marketing, data engineering, database marketing, or marketing technology consulting inside an agency or advisory context.
Data Orchestration Mastery: Deep expertise in identity resolution rules, customer profile stitching, real-time streaming segments, and cross-channel marketing automation.
Required Adobe Experience:
Expert, architect-level authority across the Adobe Experience Platform (AEP) ecosystem, including Real-Time Customer Data Platform (RT-CDP) , Customer Journey Analytics (CJA) , and Adobe Journey Optimizer (AJO) .
Proven experience designing and directing complex database integrations with Marketo Engage and Adobe Campaign (v7/v8).
Hands-on experience deploying Adobe Target for advanced personalization and utilizing WebSDK schemas for clean client-side data ingestion.
Executive Presence: Outstanding written and verbal communication; you make complex data pipelines and identity graphs highly legible for business-oriented executive audiences.

Benefits

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

DEPT®

3.6 Glassdoor

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.

Founded in 2016

Amsterdam, North Holland, NLD

4.5K employees (1,449 in marketing)

www.deptagency.com

68% recommend to a friend

85% CEO approval