Group Director, Growth Analytics

Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability
• Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate
• Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals
• Responsible for the best practice application of analytics approach
• Ensure Ad Ops processes are aligned with client needs
• Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.
• Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required

Requirements

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each.
• Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.

Preferred

• 15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal
• Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Wellness Days