Earned Media Analyst
Stacker
New York City, NY (Remote)
$95K/yr - $115K/yrIn-houseFull-timeMid level3+ years exp.
23 hrs ago
Group Director, Audience Analytics
New York City, NY (On-site)
$180K/yr – $200K/yrSenior Level8+ years expFull time
Posted 6 weeks ago
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Job Summary
Own B2B audience strategy across ABM and activation, aligning with objectives and enabling sales.
- Audience Strategy & Activation: Lead frameworks tied to business goals and cross-team enablement.
- Data & Governance: Onboard first-party and B2B intent data into Omni with governance.
- AI & Global Collaboration: Leverage AI for segmentation and coordinate with global markets.
Job Description
Own B2B audience strategy across ABM and activation, aligning with objectives, and leading sales enablement and client impact.
- Audience Strategy & Activation: Lead the development of audience strategies and addressable frameworks tied to business goals, ABM, and cross-line sales enablement.
- Data & Governance: Oversee onboarding of first-party and B2B intent data into Omni platform, ensuring data integrity and governance across complex hierarchies.
- AI & Global Collaboration: Stay current with AI tools to enhance segmentation and reporting, and coordinate with global markets to maintain consistency and knowledge sharing.
Omnicom Media
3.5 Glassdoor
Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.
Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval
Traffic Signals
Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%
Headcount Trend
Current headcount: ~13.9K
Marketing Team
Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75
