Group Design Director, Brand Experience

Responsibilities

• Lead the Brand Experience
• Establish and guide the design vision for how our clients' brands are experienced across content, social, digital, physical and emerging channels.
• Translate brand strategy and creative platforms into cohesive design systems and experiences that feel unmistakably connected regardless of where someone encounters the brand.
• Ensure every expression—from a social asset or digital interface to a dealership, activation or cultural experience—contributes to a larger, ownable brand world.
• Bring a sophisticated understanding of modern luxury and premium experience to the work, ensuring aspiration and craft are evident at every touchpoint without relying on conventional luxury codes.
• Design Across Places, Spaces and Channels
• Lead and guide design across integrated brand experiences, with a significant emphasis on physical environments, activations, retail, hospitality, dealerships, events, installations and cultural experiences.
• Understand how customer journeys, spatial design, environmental design, content, interaction and programming work together to create meaningful experiences.
• Help teams conceive physical experiences that are designed not only for the people who encounter them firsthand, but to generate participation, content, conversation and social expression far beyond the physical footprint.
• Connect IRL experience with content and social thinking from the beginning rather than treating amplification as something added afterward.

Requirements

• 12+ years of experience in design, brand experience, creative direction or related disciplines, with meaningful experience leading multidisciplinary teams.
• A portfolio demonstrating the ability to build and steward premium brand experiences across multiple forms of expression , rather than excellence within a single channel.
• Demonstrated experience working with luxury, premium or aspirational brands and a sophisticated understanding of how design creates desire, distinction and long-term brand value.
• Strong brand and visual design fundamentals, including identity, typography, composition, photography, motion and visual systems.
• Meaningful experience designing for physical places, spaces, environments or experiential programs , and an understanding of how those experiences connect to broader brand and cultural ecosystems.
• A strong understanding of how physical experiences can generate content, participation and social expression.
• The ability to think simultaneously at the level of brand system, customer journey, environment, content and individual touchpoint .
• Working knowledge of experiential production and feasibility, with the ability to collaborate effectively with producers, fabricators, architects, technologists and specialist partners.
• Strong curiosity and fluency around emerging technologies and their potential role within brand experience.
• Exceptional conceptual thinking, presentation and client-facing skills.

Benefits

• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
• We have a hybrid work schedule 3 days a week in office.
• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.