Responsibilities

• Visionary Leadership: Define and champion the agency's "earned first " creative philosophy, ensuring it is integrated into all relevant client strategies and creative development processes.
• Creative Direction & Excellence: Lead the development and execution of innovative, high-impact culture-first creative campaigns and concepts that are strategically sound, socially relevant, and designed for channel-specific organic amplification offline and online.
• Team Leadership & Mentorship: Manage, mentor, and inspire a team of earned creatives (copywriters, art directors, content creators, community managers) to push creative boundaries and deliver exceptional work. Foster a collaborative and innovative team environment.
• Strategic Partnership: Collaborate closely with strategy, account, social and influence, and media teams to ensure creative concepts are aligned with client objectives, audience insights, and omnichannel best practices.
• New Business Development: Drive new business pitches, showcasing the agency's expertise in earned, social and influence-led creativity, championing a nimbler and trend-forward approach to creative, and helping to secure new clients.
• Client Relationship Management: Present and defend creative concepts to clients, building strong relationships and acting as a trusted advisor on earned social strategies.
• Trend Spotting & Innovation: Stay at the forefront of trends, creators, emerging platforms, and best practices in earned and social media. Proactively identify new opportunities for clients and the agency.
• Campaign Strategy & Development: Oversee the development of dynamic campaigns from concept to creation, including an understanding of diverse content formats optimized for social platforms, short-form video, long-form video, activation moments, interactive content, influencer collaborations, and community-driven initiatives.
• Performance & Optimization: Work with analytics teams to understand the performance of campaigns, identify insights, and optimize creative for maximum earned impact.
• Brand Stewardship: Ensure all creative work adheres to brand guidelines and regulatory requirements within the highly regulated healthcare industry.

Requirements

• 10 years of progressive experience in creative roles within a PR, social, advertising or marketing agency, with at least 3-5 years specifically focused in Healthcare
• Proven track record of developing and executing highly successful "earned first" campaigns that generated significant organic impact
• Strong understanding of both the healthcare industry and the creator economy, the regulations (e.g., FDA, HIPAA, FTC), and the unique challenges and opportunities of communicating this information
• Exceptional leadership and team management skills, with a passion for mentoring and developing creative talent
• Deep expertise across earned media (traditional media and creator brands) and major and emerging social media platforms (TikTok, Instagram, X, Facebook, LinkedIn, Reddit, YouTube, etc.) and a keen understanding of their audience behaviors
• Proficiency in various content creation tools and platforms (e.g., Adobe Creative Suite, video editing software)
• Excellent presentation, communication, and interpersonal skills, with the ability to articulate creative vision and strategy effectively to clients and internal teams
• Strategic thinker with a strong analytical mindset, able to translate data and insights into actionable creative solutions
• A proactive, curious, and innovative spirit, constantly seeking new ways to engage audiences and drive impact