American Standard

Grohe Assoc Brand Manager

New Jersey, USA (On-site)

Salary Not AvailableMid Level3+ years expUnavailable

Posted 4 months ago

Job Summary

Own the Americas brand activation and cross-channel strategy, translating consumer insights into local assets and ROI-focused execution across paid, owned, and earned channels while aligning with global assets and key partners.

  • Growth & asset localization: localize global brand assets and create local assets to support multi-channel campaigns and priority customer needs.
  • Channel execution: own organic social, website, and brand newsletters; lead PR/influencer efforts and market-specific events to reach designers and premium consumers.

Job Description

Responsibilities

  • Help build & execute annual brand strategy through America’s activation. Drive development & execution of GTM plans, core product support/ relaunches, & market specific initiates- events- to drive growth with both consumers and the A&D community.
  • Through aligned Americas strategy:
  • Lead owned channels: organic social, website & brand newsletters for US & CA
  • Lead earned- PR/influencer management & support market specific initiatives ( events) to target designers & high end consumer
  • Support needs of the showroom channel to drive customer growth & strong showroom execution
  • Influence the evolution of global assets for local market relevance & maintain strong connection with global brand & GBI partners to ensure alignment.
  • Lead the development of local brand assets to support paid, owned & earned channels, as well as priority customer needs. (internal creative studios briefing process)
  • Manage brand budget and optimize spend for ROI & ROO, facilitating with finance monthly.
  • Understand & leverage consumer insights to help make decisions grounded in data
  • Work closely with brand leader to ensure seamless integration of Americas owned & earned strategy
  • Work closely with channel marketing & sales to ensure executional excellence.
  • Maintains analytical review of the business on going- media performance, competitive & category trends, to shape annual planning & ongoing business optimization.

Requirements

  • Bachelor’s Degree required.
  • 3 + years’ experience in Sales/Marketing of consumer products, luxury bathing or a client facing agency role
  • Proven successful in the following areas: category/channel management, brand management, PR or media execution
  • Relentless curiosity to understand and improve products and the experience surrounding them
  • Ability to travel domestically, internationally possible but less likely
  • Ability to translate/read Spanish or French a plus, but not required
  • Utilization of analytics, trends and consumer research to provide insights to the business and make fact based decisions
  • Strong communication and influencing skills working with external (customer) and internal stakeholders.
  • Professional knowledge: Stays current on industry changes, consumer behavior & media landscape

Preferred

  • Ability to translate/read Spanish or French a plus, but not required

Grohe Assoc Brand Manager

American Standard · New Jersey, USA · On-site