Responsibilities

• Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.
• Drive profitable customer acquisition for a subscription-based ecommerce business while optimizing key business metrics including ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability.
• Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging.
• Partner closely with Creative Strategists, Designers, Editors, and Marketing Leadership to develop new creative concepts informed by campaign performance and customer behavior.
• Translate performance insights into actionable creative recommendations that continuously improve advertising effectiveness.
• Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and overall account structure.
• Monitor account performance daily, proactively identifying trends, diagnosing root causes, communicating risks, and recommending solutions before small issues become larger problems.
• Stay ahead of Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and emerging direct-response best practices.
• Continuously identify opportunities to improve efficiency, profitability, and long-term account growth.
• Contribute ideas that improve not only Google performance, but the overall effectiveness of our Growth Marketing organization.

Requirements

• 3+ years of hands-on Google Ads experience managing subscription-based ecommerce brands.
• Demonstrated success scaling profitable Google advertising campaigns.
• Strong expertise across Search, Shopping, Performance Max, and YouTube.
• Experience owning a Google Ads account from strategy through optimization.
• Strong understanding of subscription business metrics, including CAC, LTV, retention, churn, and long-term profitability.
• Experience with Google Merchant Center, product feeds, and Shopping best practices.
• Experience using analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools.
• Exceptional analytical and problem-solving skills with a data-driven approach to decision-making.
• Strong creative instincts and the ability to translate performance insights into actionable creative recommendations.
• Excellent written and verbal English communication skills.

Preferred

• Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands.
• Experience working within high-growth ecommerce companies.
• Experience with AI-driven campaign optimization and emerging Google advertising technologies.
• Familiarity with creative testing frameworks and direct-response marketing.
• A passion for regenerative agriculture, nutrient-dense food, health, or wellness.