Google Ads Specialist

St. Louis, MO (Remote)

$30K/yr – $60K/yrMid LevelPart time

Posted 17 hrs ago

Job Summary

Own and optimize paid search programs across Google, Bing, and Microsoft Ads, driving measurable outcomes through data-driven optimization. You will lead campaign setup and optimization across search, display, shopping, and video; conduct keyword research; manage budgets; analyze performance; implement conversion tracking and A/B tests; coordinate with social ads; and deliver insight-rich reports.

Lead cross-channel paid search campaigns
Drive data-driven optimization and reporting
Coordinate with social and analytics teams

Job Description

Responsibilities

Develop comprehensive Google Ads campaigns including search, display, shopping, and video ads to meet specific marketing objectives.
Conduct detailed keyword research using SEO tools and analytics platforms to identify high-performing keywords that enhance campaign effectiveness.
Manage budgets efficiently across paid search marketing channels such as Google AdWords, Bing Ads, and Microsoft Ads, ensuring optimal media performance.
Monitor and analyze campaign performance using Google Analytics, web analytics reporting tools, and media performance analytics to inform data-driven decision making.
Optimize campaigns through conversion tracking, A/B testing, bid adjustments, and audience segmentation to improve click-through rates and conversion rates.
Coordinate with social media management teams to integrate social media advertising strategies on platforms like Facebook and Twitter Ads for cohesive marketing efforts.
Prepare detailed reports on media planning outcomes, web analytics insights, and ROI metrics using spreadsheets and pivot tables for stakeholder review.

Requirements

Proven experience managing PPC (Pay-Per-Click) campaign management with a strong understanding of SEM (Search Engine Marketing) principles.
Proficiency in Google Ads (formerly Google AdWords), Google Tag Manager, DoubleClick, and other SEO tools for campaign setup and tracking.
Strong knowledge of digital marketing channels including paid search marketing, social media advertising, affiliate marketing, and media buying.
Expertise in web analytics tools such as Google Analytics for tracking website traffic patterns and conversion optimization strategies.
Ability to manage budgets effectively within a search marketing role while maintaining a focus on ROI maximization.
Familiarity with media planning processes using spreadsheets, pivot tables, and web analytics reporting tools.
Excellent communication skills with the ability to collaborate across teams on marketing campaign budget management and media performance analytics.

Salaries

Posted range

$30K/yr – $60K/yr

Taken straight from the job posting.

The middle of this range ($45K) is 36% below the median base salary for Paid Search Specialist roles in the United States ($71K).

Paid Search Specialist median pay in the United States

$71K/yr

Most pay falls between $65K and $80K. Based on 32 salaries.

See all Paid Search Specialist salaries See more Paid Search Specialist jobs

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