Responsibilities

• Own paid media strategy and execution across Google Ads including Search, Performance Max, and YouTube campaigns.
• Manage campaigns across multiple B2B verticals with distinct audiences, messaging, and compliance requirements.
• Conduct keyword research, audience targeting, bidding strategy, and monthly budget pacing.
• Monitor campaign performance and continuously optimize for ROAS, lead quality, and conversion efficiency.
• Partner with designers and copywriters to develop, test, and iterate ad creative and landing page experiences.
• Coordinate landing page strategy, A/B testing, and CRO initiatives with UX/UI and product teams.
• Build and maintain reporting dashboards using GA4, Looker Studio, HubSpot, and related analytics platforms.
• Deliver weekly performance updates and strategic reporting to leadership teams.
• Coordinate compliance and legal review processes for ad copy, creative, and campaign messaging.
• Collaborate cross-functionally with marketing, product, sales, and compliance stakeholders to support campaign execution and business objectives.

Requirements

• 4+ years of hands-on paid acquisition experience.
• At least 2 years managing $1M+ in annual ad spend.
• Working knowledge of HubSpot, Salesforce, or similar CRM systems preferred.
• Strong expertise with Google Ads platforms including Search, Performance Max, and YouTube.
• Demonstrated success improving ROAS and campaign performance over time.
• Experience managing monthly paid media budgets of $30,000+.
• Strong analytical and reporting skills with GA4, Looker Studio, and attribution modeling.
• Experience writing creative briefs and collaborating with designers and copywriters.
• Ability to manage multiple campaigns, priorities, and business lines simultaneously.
• Excellent communication, organization, and project management skills.

Preferred

• Experience with cross-functional collaboration across marketing, product, and sales
• Experience with developing, testing, and iterating ad creatives