Responsibilities - Owns a reduced PPC book end-to-end for own clients and guides pod Account Managers. - Develops and adjusts Google Ads strategies from data and business objectives. - Exercises independent judgment planning and prioritizing deliverables across the team. - Analyzes team and client-level metrics and prepares interpretive reporting with recommendations. - Makes autonomous decisions on strategy direction within Company guidelines and manages client expectations. - Identifies upsell/cross-sell opportunities and coaches Account Managers to do the same. - First point of contact for Account Manager escalations on payments, client elevations, and technical issues; personally handles high-stakes situations. - Monitors Account Managers' Slack responsiveness and call quality, auditing against the company’s standards. - Ensures SOP adherence, monitors process health, and surfaces broken processes to management. - Documents updated SOPs when processes change. - Leads rollouts of new workflows and tools and owns pod adoption. - Tracks and reports pod-level metrics monthly. - Performs additional reasonable duties requiring strategic thinking, leadership, and discretion. - Leads a team of up to seven Google Ads Account Managers, directing and coordinating their day-to-day work. - Coaches and develops Account Managers through weekly 1:1s, role plays, and growth planning; reviews work, calls, and deliverable quality. - Onboards and ramps new Account Managers and leads ongoing PPC/LSA education for the pod. - Provides recommendations on hiring, evaluation, promotion, discipline, assignment, and termination - including interview participation. - Flags to management when the team is at capacity and additional Account Managers are needed, and surfaces underperformers who may warrant termination. - Allocates and reassigns accounts and distributes work across the team.