Google Ads & Meta Ads Specialist at Muse Modern Marketing | Clarksville, TN

Muse Modern Marketing

Google Ads & Meta Ads Specialist

Clarksville, TN (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid campaigns across Google Ads and Meta Ads, align tracking and attribution across GA4/GTM/CRM, and collaborate with design to optimize messaging and landing pages for high-quality lead generation and ROAS.

End-to-end paid campaigns across Google Ads and Meta Ads to generate qualified leads.
Maintain conversion tracking and attribution across GA4, GTM, and CRM integrations.
Collaborate with creative teams to sharpen messaging and improve landing-page performance.

Job Description

Responsibilities

Build, manage, and optimize Google Ads & Meta Ads campaigns
Monitor KPIs including CPL, CTR, CPC, ROAS, conversion rate, and lead quality
Set up and maintain conversion tracking across Google Ads, GA4, Meta, GTM, and CRM integrations
Troubleshoot tracking issues and ensure accurate attribution
Assist with conversion mapping and funnel optimization
Analyze campaign performance and identify opportunities for improvement
Collaborate with creative/design team on ad messaging, offers, and creative direction
Help develop lead generation strategies across search, retargeting, social, and landing pages
Create performance reports and communicate insights clearly to internal teams
Stay current on platform updates, algorithm changes, and advertising best practices

Requirements

2+ years experience managing Google Ads and/or Meta Ads campaigns
Experience with lead generation campaigns and conversion-focused marketing
Strong understanding of: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Conversion tracking & attribution
Pixel setup and event mapping
Ability to analyze data and make optimization decisions based on performance
Understanding of landing page strategy and conversion rate optimization
Comfortable managing budgets and pacing campaigns
Organized, proactive, and detail-oriented
Strong communication skills and team mindset

Preferred

Experience with Local Service businesses, retail, home services, pools/spas, or medspa marketing
Experience with CRM integrations and automation platforms
Familiarity with Canva or ad creative strategy
Experience with Performance Max campaigns
Knowledge of call tracking and offline conversion imports

Muse Modern Marketing

At Muse, we believe in better ideas created a different way. It’s in our genes. Our team is focused on delivering measurable and quantifiable marketing and advertising results. Yes, we love to be creative too, but we are more obsessed with knowing that it delivers results.

Founded in 2018

Clarksville, Tennessee, USA

9 employees (6 in marketing)

www.partnerwithmuse.com