Paid Search Specialist
We Are Rosie
Palmetto, GA (Remote)
AgencyContractMid level2+ years exp.
1 day ago
Google Ads Campaign Specialist
USA (On-site)
Salary Not AvailableEntry LevelVolunteer
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive and optimize Google Search campaigns for a nonprofit focused on immigrant communities, owning campaign structure, ad copy, and performance with grant-funded reach.
- Own creation, management, and optimization of Google search campaigns
- Must-have: experience with Google Ads or search advertising
- Standout: grant access up to $10,000/month and mission-driven impact
Job Description
Responsibilities
- Create and manage Google Search advertising campaigns
- Conduct keyword research related to parenting, family relationships, and cultural education
- Structure campaigns into effective ad groups and keyword clusters
- Write and test ad copy to improve engagement and click-through rates
- Monitor campaign performance and optimize for CTR, quality score, and conversions
- Ensure campaigns remain compliant with Google Ad Grants policies
- Analyze campaign data and recommend improvements to increase reach and effectiveness
Requirements
- Experience with Google Ads or search advertising
- Comfortable working with campaign data and performance metrics
- Ability to write compelling ad copy
Preferred
- Google Analytics
- SEO
- Conversion tracking
- Nonprofit marketing
- Understanding keyword research and search intent
Benefits
- Opportunity to experiment with campaigns.
- Mission-driven organization that supports immigrant communities.
A Tiger Cub
Empowering families with resources to support educational success, cultural identity, and stronger connections across generations.
Traffic Signals
Monthly Visitors
973
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%
Headcount Trend
Current headcount: ~10
Marketing Team
Marketing Team Size
1 (11% of company)
