Go-To-Market Strategy Manager - Credit Card

Atlanta, GA (Hybrid)

$133K/yr – $157K/yrManager10+ years expFull time

Posted 5 days ago

Job Summary

Owns the go‑to‑market strategy for the Elan Financial Services Credit Card, delivering multi‑channel programs to grow engagement and new accounts, defines and tracks ROI, and leads a marketing team collaborating with product, sales, and tech partners.

Job Description

Responsibilities

Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition.
Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution.
Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing.
Applies segment‑specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners.

Requirements

Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

Benefits

- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
- Review our full benefits available by employment status here .

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

81K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval